&Twisted
Brand design. Made in 2024.
The company, &Twisted, wants to bring its fun, decorative treat gift boxes to the Natural Expo 2024. The brand specializes in creating unique and indulgent treats consisting of different flavored pretzels and chocolates, that are naturally crafted. Each participant of the Natural Expo 2024 will receive a box of &Twisted treats, which are intended to be eaten throughout the event. They wanted &Twisted to redesign their packaging to a cleaner design that blends well with the rest of the expo. There are elements to the newly designed package that are a must: expo name, business name, graphics, colors, type style, type size, nutrition facts, ingredients, and a bar code. The goal for &Twisted is to show that a gift box can be both; a tasty treat that comes with a complementary card. Instead of the consumer having to buy both separately, less money is spent, and the design will be a memorable experience for the consumer.
start the
process
Used different fonts to find the perfect blend of typography
Found a tasty color scheme
designs In
action
Every &Twisted treat box comes with a random-picked valentine’s card along with a “Natural Expo Approved!” stamp card. This helps officials from the event know you’ve received your sample.
The final packaging design for &Twisted is presented on fiber-based packaged boxes, reminding us that a treat can be tasty and easy on the environment. With all natural ingredients and natural packaging, &twisted is officially ready for the 2024 Natural Expo.